MDI-G released a press statement announcing the signing of a memorandum of understanding (MOU) with M/s Brandscapes Consultancy Private Limited on October 28.

MDI-Gurgaon and Brandscapes Worldwide, a global marketing analytics and consumer insights firm, have entered into an agreement to establish a cutting-edge Neuro-Behavioral Lab on the MDI campus.

On October 28, MDI-G announced in a press release that they had signed a memorandum of understanding (MOU) with M/s Brandscapes Consultancy Private Limited.

This Neuro-Behavioral Lab has been purposefully designed to deliver maximum value to a diverse audience, encompassing Post-Graduate and PhD students, as well as corporate clients. In addition to the regular curriculum, students have the opportunity to engage in an experiential and interactive journey, delving into the intricacies of deciphering respondents' thoughts. This immersive experience sheds light on queries concerning product design, advertising impact, understanding customer perspectives on brands, and evaluating the effectiveness of employee engagement initiatives

Brandscapes' goal is to continuously pioneer the use of technology to enhance the precision of measuring consumer's attitudes and behavior. Pranesh Mishra, Chairman of Brandscapes, expressed his pride in collaborating with MDI Gurgaon on this crucial endeavor. The partnership aims to enhance the industry's comprehension of the human decision-making process through the utilization of neuroscience technology and applications.

Arvind Sahay, Director of MDI Gurgaon, expressed his satisfaction that MDI was making significant progress in the direction of the neuro-behavioral dimension, which along with technology, would be driving businesses in the future.