| |19 JANUARY 2023HIGHERReviewthe thriving professionals of this segment can acquire var-ious skills as well as gain knowledge across the diverse aspects of planning, management and execution that will enhance the Event Management career of an aspiring in-dividual.Public Relations Professional A Media and Mass Communication degree equips the youngsters with excellent communication, negotia-tion skills, interpersonal, and management skills that are apt for job roles related to Public Relations. Lead-ing conglomerates around the world are continuously in hunt of talented individuals who can not only effectively represent their brand but can build a strong network as well as connections in the market. Amidst the growing awareness in organizations regarding their brand image, the demand for PR professionals has grown exponen-tially and this has significantly caused an upsurge in the demand for qualified Media and Mass Communication professionals.Digital Marketing ExpertIn today's technology-driven world, the field of Digi-tal Marketing is seeking individuals who are prolifically trained in media and mass communication. Equipping students with 21st century skills that are required to have a flourishing career in Digital Marketing, media and mass communication degree is often regarded compulsory for digital marketing experts.JournalistKnown for delivering true and impartial news to the masses based on thorough research and documentation, Journalism industry is often acknowledged for showing the society a mirror. The professionals of journalism segment or the journalists are lauded for covering news, finding facts and related information, and delivering it to the masses in the form of printed and digital media. The media and mass communication degree provides aspirants with all the relevant skills and knowledge related to Jour-nalism, so that they can assist the public effectively.
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