A tech-driven program by the Government of India - ‘Study In India’ (SII), and SoCheers, India’s leading independent creative digital agency has collaborated to pacify the former’s digital and creative objectives. In an official implementation of SII by Educational Consultants India Limited (EdCIL), a Public Sector Undertaking (PSU) under the Ministry of Education.  

According to SoCheers, it is responsible for the management of the brand’s overall creative output in mainline and digital channels. In alignment with the same goal, the agency also takes care of social media marketing, social media analytics, and SEO (Search Engine Optimization) for the brand, along with amplifying its communication and marketing avenues.  

The Project Head of Study in India, Sandeep Goel about the partnership, stated, “As per the records, India’s higher education is known to be one of the largest across the globe with over 35 million students, 1000 universities, and 52,627 colleges. Therefore, in the coming future, the ‘Study in India’ initiative aims to increase the inflow of students, manifold. And, SoCheers is already helping us innovatively achieve our business as well as communication goals. We look forward to some more interesting and engaging digital conversations, keeping up the positive impact that the initiative has had on the career of thousands of students across the globe.”  

SoCheers was incepted in 2018, SII has aimed to foster global competencies, promote the usage of technology and nurture the quest for excellence among international students. Henceforth, the agency’s acclamation has been directed towards carving a stronger niche for the Indian education sector in the global landscape. For further amplification of the project, SoCheers, forwarding the 360-degree communication strategy, launched the ‘Say Yes To Study in India’ campaign. In reach out to millions of aspiring international students with a complete summation of what this country can offer to the education sector, the campaign garnered encouraging numbers.  

Siddharth Devnani, the Co-Founder and Director of SoCheers, said, “India holds a unique position in the global education industry and with Study In India being a flagship programme of the Indian Ministry of Education, our endeavor is to further accelerate its long-term communication goals across verticals. The ‘Say Yes to Study in India’ campaign was simply the first step in that direction. It not only successfully portrays the country’s various educational offerings and opportunities, but also enables the striving students to further ‘Learn, Thrive and Explore’.”