Media in today's world has Information, Infotainment, Entertainment, Advertising, Marketing, Public Relations, and everything that matters for employment, innovation. and culture. Every aspect of these facets shouts screams of media plurality. The evolution of the power of media has been extremely impressive, wherein media have acquired the power to make or break public opinion and further extended to form the culture in every aspect of people's life. The Indian entertainment and media (M&E) sector is expected to grow at a CAGR of 10.3 percent over the next four years to cross $40 billion by 2020, predicts PwC's latest report - Global Entertainment and Media Outlook 2016-20. Emergence of Digital Media and Internet penetration has left the population spellbound by its affects on their culture. From a traditional media to now an app based media, this industry has evolved in leaps and bounds with every new innovation. As a result, it poses a threat to their relevance on the mass and...