International School Of Business & Media: Preparing A Future Generation Of Leaders With A Teaching Beyond Classroom Approach

By Dr. Subramaniam Jayaraman, Director | 2024-05-17 06:38:01
Dr. Subramaniam Jayaraman,Director India’s management education segment is undergoing rapid change, evolving with shifting industry demands and progressing global business environment. Technological developments leading to process automations and a focus on entrepreneurship are revamping how management education is conducted in the country. Giving management education a twist from traditional teaching patterns by focusing more on skill development, critical thinking, and creative problem-solving capabilities, the International School of Business and Media (ISB&M) stands as an example of what modern management education should be like. Pushing the boundaries of education as a student-driven institute, this autonomous college is committed to nurturing future leaders.

Class Apart Education
Grounded in the idea of inculcating practical skills and capabilities in students, ISB&M’s style of imparting management education goes beyond the classroom. Understanding the current requirements and skill sets that businesses seek from candidates, the institute designs a curriculum that is suited to the latest industry expectations, ensuring that students are placement-ready.

Moreover, the curriculum is typically designed to help students refine and polish their critical thinking capabilities, innovative bent of mind, technology skills, management skills, and helps them transition from a student to a corporate business leader.

As an autonomous institution, ISB&M holds more flexibility and control over its curriculum, which it leverages to continually evaluate the existing curriculum and introduce relevant changes. The institute also invites industry experts every couple of years to understand what the industry demands of new graduates and uses this information to redesign and tune the curriculum to match the evolving needs. This kind of focus has enabled the institute to attain 100 percent placements since its inception and has made it one of the premier institutions that invite over 140 companies during each placement cycle.

Apart from designing a thorough curriculum that covers all foundational principles as well as industry trends, the institute also organizes a number of workshops for skill development.
These workshops are organized throughout the course period and conducted by industry experts thus ensuring that students are not only well-versed with the latest advancements but are also transformed into leaders who possess diverse expertise.

“Today technology is playing a vital role across businesses, automating a lot of processes. People need to be agile in learning new technologies and skills to thrive in their careers. With so many changes continuously happening, employers are looking for people who are receptive to change and able to adapt quickly. Continuous learning is a core mantra we instil in students. The USP of ISB&M is our comprehensive and holistic view of what needs to be taught and our top-notch training, coaching, and mentoring of students, hand-holding them through these processes,” shares Dr. Subramaniam Jayaraman, Director.



The institute also organizes a week-long orientation program at the beginning for which it invites industry experts to speak with new students and provide them insight into the business landscape.

Student-Driven Institute
One of the most unique features of ISB&M is the kind and amount of trust and responsibility that the school places in students. Dedicated to developing top behavioural skills in students that leading companies across the globe look for, including leadership skills, communication skills, strategic thinking, and critical thinking and creative problem-solving skills, the institute conducts several activities which are completely organized, hosted, and implemented by student bodies.

Housing over 20 different student cells including placement cell, corporate relation cell, lifestyle development cell, competition cell, alumni cell, and more, the institution transfers the responsibility of organizing events to them.

For instance, various conferences like finance conference, marketing conference, HR conference, events including quizzes, are all organized by student bodies from conceptualization to ironing out details, setting budgets, getting approvals, and final execution. Throughout this process, faculty members play a guiding role of approving budgets and supervising certain aspects.
Through these endeavours, the institute helps build leadership, communication, strategic thinking, and problem-solving skills in the students.

“The whole idea is to create leaders, create entrepreneurs, so that they all thrive, and they contribute to society. If you don't trust people, you could never make them grow. If you don't give them freedom, they will never grow. Freedom comes with responsibility. So one of the major tenets of ISB&M is autonomy, empowerment, and value delivery. We believe in handing responsibility to students. People make mistakes and that’s when they learn better. That's the whole purpose and the objective of running a higher education institution,” further adds Dr. Subramaniam.

”The USP of ISB&M is our comprehensive & holistic view of what needs to be taught & our top-notch training, coaching, & mentoring of students, hand-holding them through these processes”

In terms of faculty excellence, the institute hires a mix of faculty members who are either from prestigious colleges with strong academic backgrounds or who have a couple of decades of industry experience. The faculty is handpicked to ensure that the quality and value of education continue to rise. In furtherance of this aim, ISB&M has also planned strategically for its future expansion.

The institute aims to boost international collaborations and introduce exchange programs with top schools in Europe and the USA. It is also aiming to get accredited by some leading educational certification authorities which will further enhance the institute’s positioning in the country, encouraging improved opportunities for students.

Dr. Subramaniam Jayaraman, Director
Dr. Subramaniam Jayaraman, Ph.D., A.M.I.E., PGDBM (IIM-Calcutta), serves as the Director at ISB&M Bangalore. With a rich background encompassing 13 years of teaching and Management Development Programs (MDPs), and over 26 years of extensive work experience across di¬verse industries including automobiles, construction, iron & steel, and IT services, Dr. Jayaraman has held senior positions in renowned organizations such as

TATA Metaliks and IRIS Business Services. His expertise lies in Human Resource Management (HRM), Organizational Behavior (OB), and Total Quality Management (TQM). Additionally, he offers consultancy services to leading organizations and is proficient in psychometric testing.