Engineers as a vocation have attracted a big number of students in India; but, as a result of the digital transformation that has occurred over the last decade, the demand for engineering has decreased. Because marketing has begun to dominate the traditional IT domain, a big number of engineers are pursuing it as a vocation, and high financial yields are another significant reason why many engineers go from engineering to marketing.

Engineering has long been a popular career choice, as a result, the supply of engineering graduates far outnumbers the demand. Despite the abundance of career options in engineering, 60 percent of engineering students are either unemployed or working in positions that do not match their qualifications. Every year, India produces between 15 and 20 lakh engineers. However, while many people have problems obtaining work, few end up in jobs that they enjoy because India has a severe scarcity of core engineering jobs.

Following are some of the reasons why most engineering students switch to marketing career –

1. Additional Skills –
Marketing is much more than just selling items or services; it is much more. Though it mostly focuses on sales and conversions, it also requires a significant amount of research, statistics, and creativity. You can do your Marketing course while taking Engineering because it takes very little time. It entails developing your website and then employing various tactics to increase traffic to it. As a result, by the time you finish your engineering degree, you will have a project under your belt and will be able to easily find work in any Marketing firm at a reasonable salary.

2. Innovation and Creativity –
Engineers have a logical thought process and prefer to conduct the study, experiment, create and invent new things. Engineers benefit from marketing since it provides them with a platform to broaden their world of creativity and imagination. Creativity has always been a key component of marketing, and with so many rivals on the internet, it's more crucial than ever to stand out.

3. Same Nature of Work –
This position is perfect for engineers if they enjoy creative problem solving and data manipulation. The duty and obligation of a digital marketer are to create strong, inventive, and original marketing strategies and other approaches to drive visitors to your company's website and raise awareness of the company's products and services.

4. High Pay Package –
Engineers pick marketing for a variety of reasons, including a high-income package and the opportunity to profit from hourly income incentives. Marketing is currently undergoing a great phase and it is likely to rapidly develop in the coming days. The large disparity between demand and supply for digital marketers, when demand surpasses supply, is one of the reasons why marketers earn a high income.

5. Job Opportunities –
One of the most important things that make marketing for engineers a smart career choice is job stability. According to the All India Council for Technical Education, approximately 95 percent of engineers are unsuitable for software development positions. These figures demonstrate that the job market for engineers is poor. While automation has taken over the IT industry, many engineers' jobs are in jeopardy. Marketing, on the other hand, provides a steady career path with plenty of work chances. Because more and more organizations are going digital these days, the demand for people who can create excellent digital marketing strategies is skyrocketing.