The Indian Institute of Management (IIM) Lucknow has teamed up with Imarticus Learning to create an executive management curriculum in sales and marketing leadership for graduates with at least five years of relevant job experience.

This course will present students with masterclasses delivered by CXOs to help them comprehend real-life obstacles experienced in the industry. According to IIM-L, the exposure seeks to enrich their learning experience and provide networking possibilities, allowing them to create relationships inside the business and keep updated about employment chances.

The programme will employ gamified learning methodologies and will make use of the Imarticus gaming studio. Furthermore, the training will include the REVMANEX Sales Excellence Simulation, which was created by renowned professor Jean-Claude Larreche to enable hands-on experiential learning in sales and marketing. The Wharton Marketing Excellence Simulation is also used to learn how to increase client lifetime value.

Students will be able to attend on-campus and off-campus events, as well as join local alumni groups.

The 11-month course costs Rs 2,98,000 + GST, which includes a registration fee of Rs 43,000 + GST. "Registration fee includes a non-refundable application fee of Rs 3000 + GST," the official notice stated. The course will commence in September with a total enrollment of 50 students.