With the onslaught of millions of people buying products and services online, customers are increasingly becoming choosy in selecting the right place to shop.

The choosy customer behavior can be seen by the fact that people surfing online search a lot for reviews about a specific company or business.

Before buying a brand’s products and services, potential customers are eager to read about experiences a brand’s past clients had.

Doing so helps online customers make better and informed purchase decisions - based on reading reviews posted by other buyers about their experiences.

This blog post will explore how business reviews on SiteJabber and other popular sites can help your brand uplift its reputation as high-quality and trustable.

Boost Sales with Social Proof

People are prone to following what even strangers are doing.

If we come across unknown people who tell us that a brand has good products, and we’re also looking for a reason to buy that brand’s products or services, we will definitely listen and adhere to what they say - even if they’re complete strangers.

The more your business is able to garner 5-star reviews, the better it gets in terms of showing social proof that people love your brand.

Increase in Visibility Online

Another big benefit of online reviews is your business or brand starts to come in more and more search results.

This is because search engines have certain ways of indexing content and bringing it to the surface. However, content that is unique, fresh, and engaging has bigger possibilities of ranking - and one of such content is positive reviews left by customers.

More so, apart from the high click-through rate, your brand begins to be seen as an industry leader - due to the fact that its name ranks high in search engine results or SERPs.

Nurture Trust and Confidence in Potential Customers

A steady stream of positive reviews showing appreciation, and moments of satisfaction with those heart icons communicate that the ones you’ve served trust and love your brand. This helps new customers nurture a sense of trust that they will also feel the same.

Also, the trust factor and search visibility go a long way in building a business’ brand identity - which is what it will stand on for years to come.

After collecting data from behaviors of online customers, research studies show that many shoppers distrust brands that have review ratings up to or below 4-stars.

This might not seem a big difference, but when it comes to building a strong brand image in an environment of fierce competition.

Essential to that ‘Much Sough-After’ Positive Buying Decision

The more avenues you provide people to talk about your brand, the more this increases the visibility of your brand, as people talk and write about it online.

Apart from being impressed with the presence and the large following of a brand on social media platforms, two-thirds of shoppers believe that online reviews are what helped mold their decision-making the most.