IIM Lucknow is collaborating with Imarticus Learning to launch an executive management programme in sales and marketing leadership. The programme is intended for graduates with at least five years of work experience in the field who want to be future leaders. It features a real-world applicable curriculum and masterclasses delivered by industry leaders under the direction of Professor Rajeev Kumra, the programme director.

This executive management programme includes masterclasses delivered by seasoned CXOs, giving students a thorough understanding of the real-world challenges they will face in the field.

This exposure to industry leaders not only improves their learning experience, but also allows for valuable networking opportunities, allowing students to make connections within the industry and stay informed about potential career opportunities.

Gamified learning and sales excellence simulation are combined to improve the learning experience. Graduates gain access to alumni benefits at IIM Lucknow and join a network of renowned industry leaders. The collaboration exemplifies IIM Lucknow's dedication to cutting-edge professional education.

Professor Nishant Uppal, Chairperson of the Management Development Programme (MDP) at IIM Lucknow, expressed excitement about the collaboration, while Nikhil Barshikar, Founder of Imarticus Learning, praised the innovative didactic teaching methods and simulation-based learning, looking forward to nurturing a new generation of future leaders