| | 8 December 2019HIGHERReviewTHE IMPORTANCE OF MOTIVATION IN INTENSIFYING PERFORMANCEBy Dr. Upinder Dhar, Vice Chancellor & Santosh Dhar, Dean - Faculty of Doctoral Studies & Research, Shri Vaishnav Vidyapeeth VishwavidyalayaMany employers do not praise the employee. They think it is very bad for the employee, because criticism is much better than appreci-ation. This idea is deceitful. Some people are so constituted that they live upon appreciation and praise. They require it as a stimulus. There is nothing that the av-erage employee will work harder for than commendation or an expression of appreciation. The fact is that there is nothing else which may bind him to his employer than the feeling of being appreciated. Nothing will boost his morale as a word of praise when he tries to do his best. The knowledge that one's ability is recognized makes one think more about him. It gives him hope that after all there may be something for him in the future as well as for others who have succeeded. The efficiency of employees depends almost wholly upon their courage because with-out courage, enthusiasm and zest are impossible. No one can be original, creative and prolific in his work under fear and suppression.In addition to dysfunctional activities and attitudes, the experiences of jealousy, excessive competitiveness and anger, and pulling down others may also act as very powerful and forceful demotivating factor resulting in non-performance and non-achievement. Most of these demotivating factors can be traced to egoistic tendency, selfishness, ignorance and ineffective leadership within the organization. Organizations fail to retain valued em-ployees, develop empowered people working together to serve the best interests of the organization, and cre-ate an environment in which every employee contributes through his talent and skills to the achievement of organi-zational goals. It is generally believed that no organization is flawless; some of these factors may be present at all times in all organizations but in varying degrees.Willingness to Engage Discretionary Energy Lord Krishna repeatedly dwells upon controlling anger, desires, and selfishness. He describes the downfall of a Presently the Vice Chancellor of Shri Vaishnav Vidyapeeth Vishwavidyalaya (Indore), Dr. Upinder Dhar has served in many roles previously in numerous reputed educational establishments. Besides undertaking consultancy assignments, he has authored/co-authored more than 620 publications. Thirty-four scholars have been awarded Ph.D. degree under his supervision by various universities.Dr. Upinder Dhar,Vice ChancellorIN MY VIEWPOINT
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