| |9 January 2018HIGHERReviewWith digital marketing becom-ing an indispensable part of market-ing communication across industries, there has been more demand for in-house media marketing professionals. Digital marketing has grown into so-cial media management and creating website experience in various for-mats. More consumer-driven sectors and practices like Banking, Retail, Healthcare, Rural Marketing are hir-ing young managers with an eye for digital media.Economic impact of the M&E industryThere are a number of production houses that are putting together brand-ed content. As a result, Advertising is currently undergoing a sea change. It is growing more engaging. A recent report places media and entertainment as one of the fastest growing sectors af-ter China in Asia. Mobile a rising plat-form has been on rising with internet packs becoming economical. These are definitely some changes that will impact the turnover of companies in M&E sector positively. With this, there are many jobs in media planning, advertising, digital marketing and image management. The industry is shaping to become more organized and goal-centric thus attracting young talent from an ex-ecutive to a chief level position. The number of consultancies, start-ups in digital marketing and freelancing has been growing. A Word of AdviceWhile there are umpteen opportuni-ties in media and digital marketing is one of the trending careers, students must match their capabilities with job roles. Internships are best ways to gain an understanding through hands-on assignments and interactions with se-nior professionals. Networking with alumni also helps gauge right expecta-tion as work.The Future of Media and Entertainment The coming years and mostly 2018 will see the adoption of new technol-ogies through AI & VR. More profes-sionals with unlearn and relearn are to have an edge in the job market. More youngsters will enter the market. But you need to figure a stream that suits you so you become a successful profes-sional in your chosen field.So, the scope is growing in differ-ent ways in the media and entertain-ment sector, apart from the traditional roles. With the sector experiencing exponential changes, the attitude to learn, keeping oneself updated and well read on the developments and having an open mind to understand the "ground realities" of this sector and most importantly, spending enough time in the sector can eventually yield rich dividends. Like in every other field, it requires passion and the right attitude to survive and grow.
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