| |9 November 2020HIGHERReviewWith digital marketing becoming an indispensable part of marketing communication across industries, there has been more demand for in-house media marketing professionals. Digital marketing has grown into social media management and creating website experience in various formats. More consumer-driven sectors and practices like Banking, Retail, Healthcare, Rural Marketing are hiring young managers with an eye for digital media.Economic impact of the M&E industryThere are a number of production houses that are putting together branded content. As a result, Advertising is currently undergoing a sea change. It is growing with more engagement. A recent report places media and entertainment as one of the fastest growing sectors after China in Asia. Also, Mobile is rising fast with internet packs becoming economical. These are definitely some changes that will impact the turnover of companies in M&E sector positively. With this, there are many jobs in media planning, advertising, digital marketing and image management. The industry is shaping to become more organized and goal-centric thus attracting young talent from an executive to a chief level position. The number of consultancies, start-ups in digital marketing and freelancing has been growing. A Word of AdviceWhile there are umpteen opportunities in media and digital marketing is one of the trending careers, students must match their capabilities with job roles. Internships are best ways to gain an understanding through hands-on assignments and interactions with senior professionals. Networking with alumni also helps gauge right expectation as work.The Future of Media and Entertainment The coming years will see the adoption of new technologies through AI & VR. More professionals with unlearn and relearn are to have an edge in the job market. More youngsters will enter the market. But you need to figure a stream that suits you so you become a successful professional in your chosen field.So, the scope is growing in different ways in the media and entertainment sector, apart from the traditional roles. With the sector experiencing exponential changes, the attitude to learn, keeping oneself updated and well read on the developments and having an open mind to understand the `ground realities' of this sector and most importantly, spending enough time in the sector can eventually yield rich dividends. Like in every other field, it requires passion and the right attitude to survive and grow. `Lifestyle and Infotainment' are new customised categories that have received viewership from a significant number of audiences
< Page 8 | Page 10 >