| | 8 March 2020HIGHERReviewIN MY VIEWIn an over-saturated market such as Higher Education, it has become extremely challenging for business schools to differentiate themselves, and the added pressure of online education is not helping. Many chose to enter the private accreditation raceI know this path well as I supervised several audits and I think it is the only instance in my career when I did not enjoy my job. The idea is simple: if a school holds one or more international accreditation, then candidates will flock as they will see it as a sign of recognition and quality. A few select chosen ones may even reach the Holy Grail with a 'Triple Crown' series of accreditations. This can be both an enormous waste of resources and an illusion.· Only state accreditations provide true recognition of degrees, and one may very well end up with a 'very well accredited degree' that is not recognized by employers, universities or government institutions. The intentional confusion between accreditation and recognition can be quite frustrating for students.· All international accreditors use the same recipe- an ISO-inspired quality control process. This is a rather good idea, but then also forces schools to focus on research, hire mostly PhD-holding faculty, full-time professors, and deliver a non-flexible formatted curriculum. That is a horrible idea. Schools must then cut off their relationships with some of their best lecturers, the practitioners, (those who actually practiced the job they are teaching). Instead, replace them with researchers, who may be fascinating and intelligent individuals, but can only provide a theoretical approach to their teachings. This WHAT IF BUSINESS SCHOOLS IMPROVED THEIR OWN BUSINESS?By Guillaume Finck, VP, International Business School of WashingtonGuillaume Finck, VPGuillaume Finck is currently managing the Washington, DC campus of College de Paris and the International Business School of Washington. He has a significant experience in a variety of industries ranging from education, home building, automotive and steel work, at an international level. He entered the education world 10 years ago as a professor and has held the Dean position of PSB Paris School of business, expanding the school programs portfolio and managing all academic, opertional and financial aspects of the school. Prior to his education carrer, he has been sales VP of Microcar (Beneteau Group) and Americas Sales Director for VMC. He holds a Masters of Business Administration degree in Finance and Marketing.
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