| |19 March 2020HIGHERReviewThe curriculum of the course is influenced by the tradition of Swiss graphic design and the current academic perspective and standards of the Visual Communication Institutevisual communication designers and media designers, with a bachelor's degree or an equivalent degree and professional design experience. Also, the students who pursue this course will graduate with a double degree. The curriculum of the course is influenced by the tradition of Swiss graphic design and the current academic perspective and standards of the Visual Communication Institute.Emphasizing on Research-Intensive EducationThe Institute is involved in four different fields of activity: (1) education on the Bachelor, Master (MA/MDes) and PhD level, (2) further training with the Basel summer and winter workshops, (3) research in the area of practice-led image and media research, historical visual communication research and research about design pedagogy, and (4) development projects for the industry. Adding more about the courses offered in the institute Michael Renner, Chairman, of the Visual Communication Institute says, "On the Bachelor level we focus on experimental basic design exercises and their application in practical design projects. In the Master of Arts and Master of Design programs, we build on the experience of the creative processes gained in the Bachelor studies. We extend them with the introduction to research methodologies and to theoretical aspects of the humanities and sciences. On the PhD level, the candidates develop a research project combining theoretical and practical aspects of Visual Communication." The results of the research conducted by the institute are contributed to the communication and media design community and they are focusing on the question of how images and media create meaning in social interaction.The Swiss were always known to be precise and specific at what they do and The Visual Communication Institute was instrumental in the development of the Swiss style and its international dissemination in the middle of the 20th Century. Many institutions have excluded the artistic and intuitive processes of design and have replaced them with methodologies of planning. In the Visual Communication Institute, the artistic, experimental and intuitive creative processes have been, and are still, considered as the central component to reach `objectivity'. "The main focus of our educations is the process-oriented, artistic and experimental, approach. Students learn, based on a thorough study of basic design to independently develop unique solutions for complex problems of visual communication and visual communication research. We educate our students on the development of cultural and social contributions to society through the creation of visual communication measures. Our students are learning to be innovative and are able to base their communication measures on ethical principles, creative processes and scientific knowledge. They learn to work in interdisciplinary teams and this helps the students to expand their horizons and improve their view of the world", signs off Michael Renner.FOR INDIAN STUDENTS - 2020HIGHER EDUCATIONReview TOP 10UNIVERSITIES AND COLLEGES IN SWITZERLAND
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