| | 4 September 2018HIGHERReviewEditorialRecently, I was stuck in a traffic block for about 15 minutes in front of a Toyota car showroom. When I came out of the traffic, Google sent a notification asking me to rate my experience of visiting Toyota showroom on that road. It may sound bizarre. However, a combination data that informs about the amount of time I spent in a particular location matters to many businesses. Considering me as their potential customer, they can lure me to buy their products by bombarding my social media pages with hyper-customized advertisements. Today, every data matters as we live in an age of big data --and businesses need ways to go through it, to figure out which combinations of data count -- and which ones do not. While, organizations are collecting data from various resources available, many of them face an acute shortage of workforce who can use data effectively to generate meaningful business insights. Recruiting and retaining excellent business analysts have become a major challenge among senior leadership across all sectors. A recent study on this sector puts India as the second biggest analytics jobs hub after the US with nearly 90, 000 vacancies. High demand means higher salaries and a variety of options. The median annual salary for analytics roles is Rs. 10.8 lakhs, with a majority (27 percent) belonging to Rs. 6 lakh to Rs. 10 lakh range. A graduate with skills in Business Analytics can work at multinational corporations, start their own businesses, work in banks or FinTech, web-based businesses, retail, food, media and marketing companies.Responding to the urgent need of trained business analysts in the country, many institutes have started offering various Business Analytics programmes to put students at the forefront of this growing field. In this issue, we have identified `Top 10 Business Analytics Institutes in India ­ 2018' that are enabling learners to use analytics to make a positive impact on business performance - and sustain it. On the cover, we feature Institute for Future Education, Entrepreneurship & Leadership (iFEEL), which has been instrumental in providing the business aspirants an inspiring platform for realizing their dreams by getting access to an immensely innovative curriculum framework.Enjoy Reading. Sarath ShyamManaging Editorsarath@thehighereducationreview.comData Matters Vol 6 · Issue 8-1 · SEPTEMBER, 2018Publisher & Editor Alok ChaturvediManaging Editor Sarath Shyam Editorial Team Lakshmi G Raman Balakrishnan Riya Das Aveek Pal Chaudhuri Editorial Queries Sales & Advertisement Advertisement queries Office To Subscribe Visit www.thehighereducationreview.com/subscription or send email to subscription@thehighereducationreview.comCover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017.Copyright © 2018 BizprintMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Augustin Sunny NoelDeepa Madvertise@thehighereducationreview.comNo.124, 2nd Floor, South Block, Surya Chambers, Airport Main Road, Bangalore 560017 Tel: 080-46441103T: 080-46441192editor@thehighereducationreview.comCirculation Manager Magendran PerumalGM Sales & Marketing Monisha RavinarayanGroup Art Director Ashok KumarVisualizers Manjunath Siva Sankar Suanya Vishnu T RHigherEducationReviewHIGHERReview
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