The Do's and Dont's of the Media Industry
Mahesh Ravi , Head of Film Making & Photography Wiztoonz College of Media and Design
The Creative industry in India, are providing with abundance of career options with the advent of media and technology. Internet, Social Media, Gaming and the now-cloud Streaming Film industry has triggered the growth of creative industry tremendously in the last 2 years. Creative Education is becoming the most popular and accessible career disciplines available today. Multimedia Developer, Multimedia Designer, Multimedia Artist, Multimedia Tutor, Multimedia Programmer and many more could be the potential career opportunities for Multimedia Generalists.
There is enough opening in the media industry but the question is whether they are capable to handle the industry. The root cause of not getting employed in Media Industry lies in their foundation. There is room for improvement in our creative educational sector. Most of these students are merely getting expertise in software but they must understand that software is just a tool with an expiry date. But, to become successful, you need to have Creative Process and Solution. To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario.
To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario
A creative aspirant should always plan his education and career in a way that it will serve as a vital step in taking them to the next level. This is a discipline which requires a lot of work. A common misconception is that the Multimedia is something that you go for when you are not good at doing anything else. If you are not good at anything else, you are going to be bad at multimedia even at a worse level. It takes a lot of effort, time and attitude to master these media. And once you do, you are going to love it. Creativity, Attitude and Knowledge of the medium - these are three principle attributes for any good company to factor in while considering a fresher. This is where most of the run-of-the-mill graduates fail. A well-researched individual with a positive learning attitude will definitely get spot recognition.
An In-depth Research on the Industry
Follow, Watch, Read, Observe! Getting content is easier than ever these days with the abundance of communication vehicles available right at your fingertips. The first step to building your foundation is giving yourself enough exposure on what is happening around you. The world doesn't end at your neighborhood, nor does it end with your country. Using apps like Flipboard, Pinterest, YouTube or Instagram will help you keep updated with the current affairs of your interests. Consume as much content as you can take but put a filter on all that consumption! Take in what's good and leave the residue behind. This might seem trickier than it actually is in the beginning- how will you know what to take and what to ignore. Do trust the experts! Follow top reviewers, top design critics, You Tubers and so on to get an idea of what's hot and what's not! Knowledge is something that can never have a closure. Learn about the industry, its people, trends and rules. Recently I was shocked when someone who introduced himself as a graphic designer couldn't name (not even) one graphic design trend. Keep striving as this is a highly competitive world we are living in, which will not stop or slow down for one person. Learn to love the whole process and not just the output.
The Future of Media Industry
The future of media in India is really bright with a lot of Multi-national media companies trying to launch their operations in India. Social Media and Cloud Entertainment user base is increasing day by day creating job opportunities in every single stream of multimedia. Netflix and Amazon are investing a lot on original Indian content. Facebook and YouTube are becoming the most happening platforms for promotions. Augmented Reality and Virtual Reality are the other two majorly upcoming technologies in Media. Mobile users and digital content consumers will be also be increasing by another 20 percent in 2019. All this is going to open up a huge window of career to Indian creative professionals. (As told to HER Team)
Mahesh Ravi
Mahesh was introduced to the surrealistic art through his mother who used to write poems. Being a tech-savvy person, he did Masters in Digital Multimedia specializing in Film Design from University of Wollongong, Australia. After graduation, Mahesh worked with America Online (AoL) before taking up the role of an academician at Wiztoonz College of Media and Design.
There is enough opening in the media industry but the question is whether they are capable to handle the industry. The root cause of not getting employed in Media Industry lies in their foundation. There is room for improvement in our creative educational sector. Most of these students are merely getting expertise in software but they must understand that software is just a tool with an expiry date. But, to become successful, you need to have Creative Process and Solution. To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario.
To understand the creative process, one should have a proper creative foundation and should be well informed about the changing industry scenario
A creative aspirant should always plan his education and career in a way that it will serve as a vital step in taking them to the next level. This is a discipline which requires a lot of work. A common misconception is that the Multimedia is something that you go for when you are not good at doing anything else. If you are not good at anything else, you are going to be bad at multimedia even at a worse level. It takes a lot of effort, time and attitude to master these media. And once you do, you are going to love it. Creativity, Attitude and Knowledge of the medium - these are three principle attributes for any good company to factor in while considering a fresher. This is where most of the run-of-the-mill graduates fail. A well-researched individual with a positive learning attitude will definitely get spot recognition.
An In-depth Research on the Industry
Follow, Watch, Read, Observe! Getting content is easier than ever these days with the abundance of communication vehicles available right at your fingertips. The first step to building your foundation is giving yourself enough exposure on what is happening around you. The world doesn't end at your neighborhood, nor does it end with your country. Using apps like Flipboard, Pinterest, YouTube or Instagram will help you keep updated with the current affairs of your interests. Consume as much content as you can take but put a filter on all that consumption! Take in what's good and leave the residue behind. This might seem trickier than it actually is in the beginning- how will you know what to take and what to ignore. Do trust the experts! Follow top reviewers, top design critics, You Tubers and so on to get an idea of what's hot and what's not! Knowledge is something that can never have a closure. Learn about the industry, its people, trends and rules. Recently I was shocked when someone who introduced himself as a graphic designer couldn't name (not even) one graphic design trend. Keep striving as this is a highly competitive world we are living in, which will not stop or slow down for one person. Learn to love the whole process and not just the output.
The Future of Media Industry
The future of media in India is really bright with a lot of Multi-national media companies trying to launch their operations in India. Social Media and Cloud Entertainment user base is increasing day by day creating job opportunities in every single stream of multimedia. Netflix and Amazon are investing a lot on original Indian content. Facebook and YouTube are becoming the most happening platforms for promotions. Augmented Reality and Virtual Reality are the other two majorly upcoming technologies in Media. Mobile users and digital content consumers will be also be increasing by another 20 percent in 2019. All this is going to open up a huge window of career to Indian creative professionals. (As told to HER Team)
Mahesh Ravi
Mahesh was introduced to the surrealistic art through his mother who used to write poems. Being a tech-savvy person, he did Masters in Digital Multimedia specializing in Film Design from University of Wollongong, Australia. After graduation, Mahesh worked with America Online (AoL) before taking up the role of an academician at Wiztoonz College of Media and Design.
