Media and Mass Communication is always the preferred choice of the students because of its diversified career options and its ability to interact with any industry yet the absence in the blending of the Indian value system in our education curriculum and the unavailability of diverse career options from where a student can opt his/her preferred subject has been a major pain-point that has been plaguing the Indian higher education sector for many years now. One educational institution that aims to bring a change to this trend is Sister Nivedita University (SNU) and the institute has an optimum mix of academic excellence combined with the Indian Value System which gives a unique flavor to the course structure and study methodology. The institute intends to create an academic environment which is blended with the traditional Indian value system which has the integrity to act ethically, honestly & fairly, respect to listen, value & acknowledge, courage to lead, take responsibility & question, excellence to strive for distinction and most importantly impact to empower, enable and inspire people.

GOING THE LESSTRODDEN PATH

Sister Nivedita University was established through the enactment of the Sister Nivedita University Act, 2017 and commenced operation from 2018 under the dynamic leadership of their Hon'ble Chancellor, Shri Satyam Roychowdhury. SNU is deeply inspired by the thoughts & teachings of Swami Vivekananda & Sister Nivedita. Thus Sister Nivedita University was established in transforming the educational scenario by providing quality education, empowering women and promoting entrepreneurship among faculty members and students as a tool of economic development. The mission of SNU is fostering an educational environment comprehensive in terms of both curriculum design and knowledge dissemination. Creating a business connected curriculum that is sensitive to the demands of the environment, to achieve sustainable economic growth, developing an educational environment that is accessible to all, not just to a privileged few are developing a community based on quality faculty research with Effective teaching pedagogy and an enquiring student population.

Talking more about the inception ideology of the institute, as well as, the courses they offer and its uniqueness, Prof. (Dr.) Dhrubajyoti Chattopadhyay, adds, "Our Vision is to encourage continuous innovation in education, to support creativity, entrepreneurship, research and to have a transformative impact on the society through inclusiveness. The courses we provide are Bachelor in Mass Communication & Journalism Hons, Masters in Mass Communication & Journalism. B.Sc. and M.Sc. in Animation & Graphics and Post Graduate Diploma and Certificate course in Animation & Graphics. The courses we offer are industry-oriented, practical-based and the software and equipment we use are updated as per industry standards including the ones for radio production and radio programs.

“A Pioneering Educational Institution That Aims For Achieving Academic Excellence”

For editing software, we use Final Cut Pro, for Design we use Photoshop, Coral, InDesign & Adobe premiere and for animation we have 2D 3D & Maya. We also include community outreach program which is a part of the course structure and give students projects to cover. Internship and trainings are a part of their academic structure and they are graded for their Internships in 3rd semester. We have SNU radio live which is a part of SNU project, SNU Reel, and live TV where we run all these live programs. We also have a Radio station and recording room- where we have radio programs interviews, live shows etc. running 24/7. The Mac room with edit suits is available for students for their editing practical for FCP. We have SNU chronicle which is a portal where all the information video content of SNU are available and we also have SNU Post- a newsletter published twice a month where we cover news updates which are managed and implemented by the students".

Industry-centric Education For Consistent Improvement

At a time when the industry-academia gap is increasing, SNU aims to tackle this scenario through industry collaboration and adding more the industry-institute connect at SNU, Prof. (Dr.) Dhrubajyoti Chattopadhyay says, "Since we are a University which promotes research, we have collaborations, tie ups and Memorandum of Understanding with various industries and research organisations both at the national and International level. Internships and placements are with top notch corporate brands and we even encourage students to take research as a career option. We are emphasizing on industrial collaboration and we try to match Education 4.0 with Industry 4.0. We tailor students as per the industrial requirement and have fostered a brilliant industry academia relationship which is mutually beneficial for both. Some of the companies that we have collaborated with are AajTak, Nucleaus PR, Star Sports, and Asianet".

Sister Nivedita University will always remain flexible and proactive to combat with the ever-changing industrial scenario and the institute loves to embrace change and has aligned right from the top management to the bottom to survive the economic vicissitudes affecting the world. Going forward, SNU aims to develop into a Center Of Excellence not only in Eastern India but on a PAN India basis. By offering research-driven student-centric education, SNU strives to become an epitome of academic and research excellence.