Cover Story
The sports management education landscape in India is rapidly evolving, driven by the growing recognition of sports as a vital industry with unique business and management needs. Traditionally, sports-related careers in India were limited to coaching or athletic roles, but today, there is increasing demand for skilled professionals in sports marketing, event management, analytics, and more. This shift is prompting educational institutions to create specialized programs that offer both theoretical and hands-on learning, equipping students with industry-relevant skills to meet these new demands. The Global Institute of Sports Business (GISB) is a leading sports management institute designed to address this very need. GISB offers an experiential learning approach, crafted by industry experts to help students acquire practical skills, gain industry exposure, and grow personally. Known for its ‘GISB Edge’, the institute provides an international perspective, strong industry...
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