The Commonwealth Educational Media Center for Asia, which promotes information and communications technology for education and training, has announced a competition titled "Community Radio Video Challenge" for media students in India. The competition aims at promoting understanding and importance of community radio as an alternative medium. Students are expected to produce a video through mobile phone, camcorder or video camera on the topic "Why Community Radio Matters." The duration of the video can at maximum be of 3 minutes and there are also 18 cash prizes. The winners of the contest will be announced on 30 January 2014 and the awards will be distributed on 13 February 2014. The video challenge is a first of its kind joint initiative of the centre, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Apeejay Institute of Mass Communication in New Delhi.