BAU College Of Arts & Design Barcelona: Equipping Students To Translate Creativity Into Creation

Jordi Alvarez
Jordi Alvarez, Head Of Institutional And International Relations BAU College Of Arts & Design Barcelona
The majority of services and products we use on a regular basis were created by an artist or designer. Of course, every building starts with an architect's sketch, every piece of furniture with a design concept, and every piece of apparel with a fashion designer's notion. Art and design are all around us and are vital to our economy. BAU College of Arts and Design Barcelona is listed among one the finest institutes imparting creativity and innovation in the minds of young graduates. BAU is an Art and Design University College located in Barcelona and affiliated with the University of Vic" the Central University of Catalonia, which offers an official Bachelor's Degree in Design and Bachelor's Degree in Fine Arts within the European Higher Education System.

The capability to think creatively, solve problems, and innovate are all necessary abilities in today's job. According to a recent Conference Board report, employers rank creativity and innovation as two of the top five abilities that are becoming increasingly important. BAU's objective is to be a knowledge an "We have noticed that the Indian community is very interested in our English taught Masters" especially the ones related to Audiovisual and Animation Design. Also, there is a very high interest in the new techniques and methodologies of Fashion and Fabrics Design. Nevertheless, the focus of our masters (and student's objectives) is based on research, experimentation, and development of new solutions for the creative industries", adds Jordi Alvarez, Head of Institutional and International Relations at BAU.

Among the Master's Programs, the institute offers Graphic Communication Design, Fashion Design and Technology, Service Design, Interior Design, Branding and Packaging Design, Audiovisual Innovation & Interactive Environments, Digital Experience Design, Creative Illustration, Motion Graphics Design, Graphic Design, Stop-Motion Animation, and Fashion Creative Direction and Artistic Processes. BAU boasts itself of being the pioneer in postgraduate programs of Packaging Design, Design of Healthy Environments, Communication and Digital Contents Creation, Motion 3D, Illustration, Brand Design, Motion Design, and Digital Illustration and New Media.

"All our final Master Projects are related or centred on real cases and giving real and possible solutions. That's why all students must develop a project resolving real situations or new opportunities. All Final projects are presented in front of a professional and external jury, usually related to a possible and future client. At the end of studies, we successfully develop our BAU Talent Networking where students will be able to present their professional profiles and projects to a big number of selected companies that will interview all suitable candidates", explains Jordi. Due

to their approach to understanding design and creative arts with a critical thinking and innovative point of view centred on the social, humanistic, and technological approach, BAU is the first University College in Spain to offer a Ph.D. in the specialization in Design, and the first ranking college to access the Bachelor in Design. BAU works with small groups of students and provides a wide range of workshops, innovative technologies, and cuttingedge tools for students to develop their ideas with complete flexibility in order to understand the present while always thinking ahead to reform and better society.

"BAU offers a wide selection of masters and postgraduate degrees aimed at professionalizing praduates in design, communication, animation, programming, and other creative industry sectors"

Preparing Students for Industry Opportunities

At BAU, all international students are allowed, asked, and proposed to put into practice the knowledge acquired in the master's degree through internships in companies. "BAU and RMIT University (Australia) share Research Projects and online education programs and the center is part of the CUMULUS association. Our international recognition allows us to have more than 25 international agreements with universities worldwide. Our students" achievements are based on different winning contests but especially in their professional entrepreneurship by creating their own design studios and projects (among other Toormix, TheOthers, Codea Studio, Grande Studio, Alga Studio, says Jordi Alvarez. This allows students to obtain professional experience in their field of study and be able to gain networking with companies and their professional entrance in a more competitive way. BAU has a Job Placement department with more than 1400 agreements with companies for internships and professional insertion.

Jordi Alvarez, Head Of Institutional And International Relations

Equipped with prolific expertise across the field of Digital Communication & Branding, Jordi Alvarez holds a Bachelor's Degree in Design (BAU) and Studies of ADE (UB). He is currently positioned as a teacher as well as the Head of Institutional and International Relations at BAU. He also has experience in press, TV, and radio and he has successfully handled freelance image, communication, and PR for different brands.

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