A Believer Who Fought Against the Odds

Riya Das
Rachana Bagde, Founder G for Gestures
Rachna Bagde is a 21-year-old zealous and energetic girl from the hills of Jammu and Kashmir who is creating a miracle by merging Gesture Technology and Virtual reality.

Born in the "heaven on earth" Jammu and Kashmir, Rachna Bagde was a quiet and obedient child in her early stages. She used to perform well academically alongside participating in a lot of extracurricular activities. But, later she grew up as a jolly, active and a fun-loving person who likes to take risks, living a life with never dying urge to do something different from the crowd and achieving something really big. On the education front, after completing her 12th standard exams in 2013, she settled to pursue a dual degree course in Information Technology at ABV-Indian Institute of Information Technology and Management.

"Since college days, I developed the interest in machine learning and consequently underwent a number of certificate courses online", says Rachana. Later, she did an internship in three different firms, where she created several interesting projects, gaining knowledge in Gesture technology and Virtual reality. The craving of achieving something prompted her to explore this area and perform applied research on the requirements in order to generate the product.

Starting an entrepreneurship journey at a young age doesn't attract many. But, for Rachana, it was all about taking and managing risk that will eventually help prepare for bigger challenges in both personal and professional life.

Heading towards execution

After thorough research on the product she wanted to bring on, she comprehended that the software and hardware would cost too much, for which she took a step and discussed her concept on an online public community of entrepreneurs. To her surprise, she received a good number of positive responses from investors and after a deep contemplation, she took funding from a Melbourne based investor.

Subsequently, within two months, she successfully developed and launched her product called "Virtual Tour for 5-star hotels" and named her startup as G for Gestures. "The product includes a body sensor along with Virtual Reality content. As the user stands in front of the sensor, he is easily able to move and experience the interior, travel through different rooms, experience the outside view with his natural hand movements, thus providing the customers to decide according to their choice," explains Rachana.

Representing 21st Century Women

Rachana is planning to come up with more creative and excellent products in the coming days, which would take some time to execute in order to match up with her competitors, touching the spectrum of Real Estate and Experiential Marketing where the customer can experience the advancement of technology.

With a national presence, G for Gestures presently is run by Rachana along with two freelancer and two interns. On a note of being a women entrepreneur, Rachana further mentions, "All the girls should come out of their comfort zone and prove their ability to people who think that girls are less capable than boys. There would be ups and downs during your journey, but the key is to stay focused and learn from your failures". Shutting down all the negative mouths who think girls are weak and cannot taste victory, Rachana Bagde is writing a new story and touching new heights in the arena of technology.

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