Deepti is a seasoned HR professional with over two decades of rich experience. Her extensive career spans a variety of industries, including IT, telecom, consumer durables, and automobiles. With a strong proficiency across multiple domains, Deepti's leadership extends beyond geographical boundaries, allowing her to effectively manage teams and drive business success in diverse environments. She possesses a unique ability to navigate complex organizational challenges, leveraging her dynamic skill set to foster collaboration and innovation. 

Automotive companies are evolving rapidly in response to the rise of electric vehicles (EVs) and artificial intelligence (AI), and to meet this demand, they are actively attracting tech talent. A dramatic transformation, evolving into digital, mechanical, and energy powerhouses that rely on highly interconnected systems. This shift demands bold investments in cutting-edge technology, revamped production facilities, and new supply chains—along with specialized talent to make it all happen.In the age of electric vehicles and artificial intelligence, automotive companies are actively reshaping their strategies to attract and retain tech talent. Automakers must deal with the growing scarcity of the right talent as they reinvent their organizations and scope, but relying on hiring to fill the gap will not be sufficient. OEMs and Tier 1 suppliers must begin to diligently shift their efforts to attract, retain, and train talent with new skillsets.

With surveys showing that 98% of industry CEOs reporting that talent and skills are among their top three priorities, companies are fully aware of the growing need.By offering competitive compensation, focusing on innovation, rebranding their image, and collaborating with tech institutions, they are positioning themselves as leaders in the future of mobility. These efforts are essential for automakers to stay competitive as they navigate the transition to smarter, more sustainable transportation solutions.

Automotive companies are increasingly collaborating with universities, tech startups, and research institutes to access cutting-edge knowledge and recruit top-tier talent. These partnerships provide a pipeline for fresh graduates and researchers specializing in areas such as AI, machine learning, robotics, and electric powertrains.Tech talent, especially those with expertise in AI, data science, and software development, is in high demand across industries. To compete with tech giants, automotive firms are offering highly competitive salaries, bonuses, and benefits. This includes stock options, health benefits, flexible work hours, and remote work options, which are especially attractive to the younger, tech-savvy workforce.

Automotive brands are rebranding themselves not only as car manufacturers but as tech innovators. Many companies are shifting their public image to align with sustainability and the future of mobility, such as using EVs and AI to create safer, smarter, and greener transportation solutions. This shift in branding attracts tech professionals who are passionate about working on cutting-edge, purpose-driven projects. Moreover, companies are providing clear career development paths, learning opportunities, and mentorship to help tech talent grow within the organization. These growth prospects are essential to retain skilled employees who are constantly looking to enhance their skills and stay ahead in the tech world.Automotive companies are investing heavily in R&D for AI-driven technologies, autonomous vehicles, and electric vehicle batteries. By focusing on AI integration in cars (for things like driver assistance systems, predictive maintenance, and autonomous driving), automotive companies are aligning themselves with future trends, making it an exciting place to work for AI specialists, data scientists, and software engineers.

Tech professionals, especially younger generations, are often motivated by purpose-driven work. Automotive companies that emphasize sustainability, clean energy, and environmental impact through EV production and AI-driven innovations are tapping into this motivation. These companies are positioning themselves as leaders in green technologies, attracting tech talent that is eager to make a positive impact on society and the environment.

Recognizing the importance of continuous learning, automotive companies are providing career growth opportunities, training programs, and mentorship for tech employees. Many firms are also recruiting directly from the tech sector, offering engineers and software developers the chance to work on innovative automotive technologies. Additionally, the growing collaboration between automakers and tech startups allows companies to tap into new ideas and gain access to specialized talent in areas like machine learning, robotics, and energy management. By fostering diversity and inclusion and creating more flexible work environments, including hybrid and remote work models, automakers are also ensuring they attract a broader, more diverse pool of tech professionals. Ultimately, by combining a forward-thinking tech culture with opportunities for growth, sustainability, and innovation, automotive companies are becoming increasingly attractive destinations for the best tech talent.

To attract and keep the best tech talent, jobs need clear career development paths and interesting work content to show recruits they won’t end up on a tech-focused dead-end path, but instead will have a straight shot at achieving meaningful career goals. Jobs should offer sufficient freedom and autonomy, supported by appropriate coaching, feedback, and mentorship.new business launches can also offer non compensation benefits to increase their talent attraction and retention power. Benefits could include increased work perks such as parental leave, enhanced medical coverage, fertility treatments, investment assistance, volunteer days, and unlimited PTO.

Managers with leadership skills and the right capabilities are needed to drive new business launches that successfully attract and retain tech and start-up talent. Key capabilities include a solid grounding in customer experience, a strong market orientation, leading-edge business acumen, and both technical and leadership skills.

In conclusion, as the automotive industry accelerates its shift towards electric vehicles, autonomous driving, and AI-driven technologies, attracting top tech talent has become crucial to maintaining a competitive edge. The ability to recruit and retain skilled tech talent will play a pivotal role in shaping the future of mobility and driving the next wave of automotive innovation.