Social media consumes a commendable part of most of our daily routines now and being connected to the virtual world is becoming a favourite hobby of Gen Z. While most of us consider social media as an entertainment medium, the scope and opportunities that social media can provide is literally limitless. Starting from marketing a new venture of yours to finding a job that suits you the most, social media can work miracles if it is used properly. In times like this, where job opportunities are hard to come by, leveraging social media in the best possible way will allow you to master various skills while at the same time get proper exposure. Below mentioned are some of the various ways through which students can use social media to leverage their employment opportunities.

• Creating Networks: The importance of having a solid professional network is often overlooked among graduates. The truth is that creating a professional network will open up new alleyways of career opportunities for aspiring students and social media is the perfect place to meet professionals from inside the industry. There are various job portals and forums that students can get to meet professionals and by creating this network, you might get the opportunity to know in advance the upcoming job vacancies in an organization. At the same time, if you are able to create a strong bond with the people in your network you might also get exclusive interview opportunities in an organization. Social media can help you to not only create a professional network but it will also help you to maintain it without any major issues. So, be wise and start building your professional network if you are an aspiring student who is looking to increase your career opportunities. Some popular social media platforms that students can use to create a professional network are Facebook, LinkedIn, and Twitter.

Before even starting to apply for jobs, one should have the knowledge about all possible job opportunities that you can avail and this will help you to not limit your chances of getting a job to one or two options.

• Improving your Skillset: Social media along with various other online platforms can be used to improve your skill sets and knowledgebase as well as to learn new topics. This allows you to create a diversified resume which plays a crucial role when it comes to increasing your employability and especially in the modern ultra-competitive job market, the more versatile you are, the better are your chances of gaining a competitive edge over the rest. There are various social media platforms and channels that can be used to learn about different subjects and improve on various soft skills which is also a crucial part of getting employed in the modern world. The best part about it is that there are plenty of areas that students can choose from to learn and another added bonus is that most of them wont’ even cost that much and you can learn it at your own pace during your free time.
   
• Getting In-depth Knowledge about your Career Options: Taking informed decisions is crucial in order to not just start a successful professional career but also to maintain it. One thing that most aspiring candidates are missing right now is that they don’t have a clear understanding of the various opportunities that are ahead of them. Most go behind conventional job opportunities which decreases your chances of getting employed owing to the tight competition. Before even starting to apply for jobs, one should have the knowledge about all possible job opportunities that you can avail and this will help you to not limit your chances of getting a job to one or two options. For acquiring this knowledge, one could leverage their professional network or use job portals like LinkedIn which has got plenty of information on various career opportunities.

Getting a job that fits your resume and suits your personality is a hard thing to come by in the modern world but with the help of social media and these above-mentioned tips, you are massively increasing your chances of not only getting employed but getting employed in the industry in which your academic knowledge can help you to excel.