The graduate job market is becoming more and more competitive on a yearly basis and with the number of fresh graduates passing out only increasing, things will be even tougher for most students in the future. Apart from just the educational qualification, one thing that attracts the attention of employers is uniqueness and if you as a student is able to differentiate yourself from the rest of the competition, then you are instantly increasing your chances of getting recognized by prospective employers which is the foremost step to getting employed. One of the most effective and efficient ways to stand out from the rest is to create a brand value for yourself. There are multiple techniques that students can employ in order to develop their personal brand to boost their career growth and some of those techniques are given as follows.

1. Utilize the Full Potential of Social Media: In the time and age we are living in, the presence of social media has made massive changes in the way we are living our day to day lives. So, apart from using it for leisure, make sure that you are letting your social media work for you in order to create a personal band of your own. Make sure you organize your social media handles so that, if someone looks at it, they will have a good first impression. Show the best of what you have to offer in there and even your previous projects or works that you have done when you were in college can be highlighted there. With the penetration of social media increasing on a daily basis, using your social media to build a brand for yourself will surely help you to improve your chances of getting spotted by potential recruiters.

What employers love to see is efficiency and it would be a smart decision to build your own personal website which will showcase your skillsets, qualifications, works that you have done, previous experience if any, and you can even mention you career goals and ambitions in there too

2. Showcase the Real You: In line with how to organize your social media, one thing that every student should keep in mind is the fact that you shouldn’t lie. If you are caught lying, then it will put a massive dent in your future employment endeavours. You can always acquire new skillsets and add that to your resume but if you are caught lying, then that tag will be a massive hinderance to overcome especially if you are looking to get employed.

3. Start Building a Professional Network: If you are someone waiting to get a job to start building your professional network, then you are already a step or two behind. College is a good place to start building your professional network and this plays a massive role when it comes to not just building your own personal brand but also letting other know about it. So, this will help you to get the word around about who you are and what you can offer and apart form that, building connections with people from inside the industry will also allow you to possibly get insights into the upcoming job openings in the industry.

4. Pool all the Information in One Place: What employers love to see is efficiency and it would be a smart decision to build your own personal website which will showcase your skillsets, qualifications, works that you have done, previous experience if any, and you can even mention you career goals and ambitions in there too. This will not only help employers to see what you can offer but it will also help them to save a lot of time. And this will also help you to create a good first impression and build a positive reputation for your personal brand.

As mentioned before, setting yourself apart from the rest will massively boost your chance of getting employed and building a personal brand will definitely help you to create a niche and build a solid platform that will leverage your chances of getting employed.