Mentioned in a report from 2019, Indian internet users' number is about to touch 627 million with an existing user base of 475 million. The present number of internet users is about 40 percent of the population. Between the days of the uprising internet culture, e-commerce has become a field with bright career opportunities, paying a high package and directing professionals to days of eventful and successful future.

This is an era of digital marketing, where e-commerce allows to work from home with job flexibility. E-Commerce – the platform from where a whopping number of customers buy products and avail services is also the platform where B2B deals take place.

Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017. Online retail sales in India are expected to grow by 31 per cent to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.

It is predicted that e-commerce will have successful careers in the sectors of Travelling and Ticketing, Retail and Marketing, Online Education, Classified Job Portals, Mobile Application and GPS Technology.

Skills Required for Career in E-Commerce

Students that are creative and artistic in general will have better career progress in e-commerce. Since Marketing and branding are vital for success of many companies these days, it is essential to have creative and artistic skills as e-commerce demands professionals to support the marketing causes for attracting customers to buy products and services.

Apart from being artistic, students that are born managers are the ones expected to perform tasks in management, logistics, warehouse and inventory, and supply chain. In some cases, financial skills are required to pursue career in legal, accounts and HR fields of the e-commerce domain. Technical skills that are highly recommended to have include IT/web development for providing technical support in the frontend and backend for providing service in the database domain or making APIs. Analyzing business to grow it is a domain where service is needed by e-commerce startups these days.

As opportunities are increasing in digital marketing, social media marketing, mobile marketing, email marketing, content marketing, search engine optimization, display advertising, data analysis, search engine marketing and customer relationship management, students with technical skills and software engineering skills are expected suppress others in e-commerce careers. They can become internet developer, or work in technical support or operations and implement the various social networking tools in e-commerce projects.

Academic Programs

Students learn about e-commerce in business studies during the bachelor’s or master’s program. Also, there are different courses (offline and online) in e-commerce for which the aspiring e-commerce professionals need to complete the 12th standard. The postgraduate online program in e-commerce business management is another course that prepares students for the same. It is offered in 3 months and the course curriculum is that of an MBA. The program guarantees job placement for the students in the e-commerce industry. Masters in Advertising course, MBA in e-commerce, MBA in Marketing, Masters of Information Systems, Digital Media Programs, Online Business Degrees, Online MBA Courses and Online Information Systems Degree are the other courses for students wanting to make their career in the e-commerce industry.

Career in E-Commerce

• Marketing
• Technical – Web Development and Website Design
• Advertising and Promotion
• E-Commerce Consultant
• Customer Relationship Management
• Business Analyst
• Supply Chain Management
• Project Management
• Database Management

Salary Expectations

Starting from Rs 2lpa, the salary of an e-commerce professional can go up to a staggering figure of Rs 20lpa. Generally, software testers and IT consultants start with Rs 2lpa and after a few years’ experience, they earn Rs 8lpa. Product Managers are the ones to earn Rs 20lpa by starting their career from Rs 7lpa. Software engineers and software developers earn up to Rs 15lpa after starting their respective careers from Rs 2.5lpa. At the entry-level, an operation’s manager can earn Rs 9lpa while a PHP developer or a web designer can begin their journey with Rs 3lpa.

What may be the salary at the beginning, the career in e-commerce is interesting and has constant growth with the upward moving market.