Rennes School Of Business: Pioneering Education That Shapes Future Leaders | TheHigherEducationReview

Rennes School Of Business: Pioneering Education That Shapes Future Leaders

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In recent years, there has been a notable surge in interest among learners across Europe in Business Analytics and Data Science programs. This trend reflects the growing recognition of the importance of data-driven decision-making in various industries. As businesses increasingly rely on data to gain insights and drive strategic initiatives, the demand for skilled professionals in this field continues to rise.

One institution at the forefront of addressing this demand is Rennes School of Business (Rennes SB). The school's journey into the realm of Data Analytics began with the launch of its MSc Data and Business Analytics (DBAN) program in 2016, making it a pioneer among business schools in France.

Rennes SB's MSc DBAN program stands out for its comprehensive approach, blending rigorous technical training in data sciences, statistics, and programming with practical applications across diverse business domains such as marketing, finance, and supply chain management. Embracing the motto of 'Unframed Thinking', the program encourages innovative thought and pushes students beyond their comfort zones.

The school's pedagogical approach is characterized by several key initiatives. Firstly, its curriculum is continuously updated to remain adaptable and aligned with industry standards, ensuring that students acquire relevant skills in line with the evolving landscape of Data Science.

Additionally, faculty members within the Data Science and Analytics program not only deliver high-quality education but also engage in groundbreaking research, enriching the learning experience for students.

What further sets Rennes SB apart is its strong emphasis on multiculturalism. As a globally recognized institution with Triple Crown Accreditation (EQUIS, AACSB, and AMBA), the school boasts a diverse faculty and international student body, with over 50 percent of its student population being international.

With programs primarily taught in English and a network of 360 partner universities, Rennes SB offers a uniquely multicultural environment that equips students with essential skills for success in today's interconnected world.

Crafting Analytical Excellence


The MSc Data and Business Analytics program at Rennes School of Business is strategically designed to seamlessly blend the technical intricacies of data science and analytics with their pragmatic application across pivotal areas such as marketing, finance, and supply chain management. The curriculum is meticulously crafted to equip graduates with the proficiency to tackle real-world business challenges adeptly, fostering expertise in prevalent analytics tools and software.

Beyond foundational courses encompassing statistics, computer programming, and predictive/prescriptive analytics models, the program places a strong emphasis on nurturing essential soft skills. These include honing effective communication, fostering critical thinking, and mastering the art of conveying insights through compelling storytelling. Moreover, students undergo rigorous training in utilizing industry-standard software tools and platforms, including but not limited to Dataiku, Tableau, PowerBI, and Advanced Excel.

At Rennes School of Business, the commitment to excellence extends to maintaining a stellar faculty lineup. Core faculty members are distinguished professors renowned for their profound research acumen, ensuring the delivery of specialized knowledge crucial for student development and program enhancement. The school further fosters the augmentation of their transdisciplinary expertise through collaborative research endeavors, facilitating interdisciplinary projects through the Research Centers.

Tailoring an Optimal Learning Environment


Rennes School of Business, with its main campus in Rennes and an additional campus in Paris since 2021, is committed to providing students with optimal learning environments tailored to their diverse needs. The campus features cutting-edge facilities, including classrooms equipped with state-of-the-art video conferencing technology and innovative digital education tools such as tactile smart-boards and interactive screens. The seamless integration of wired and wireless technologies throughout all buildings ensures students have access to the latest tools necessary for success in today's dynamic educational landscape.

Recognizing the importance of scholarships in fostering diversity and inclusion, Rennes School of Business offers a range of scholarships to support students' academic, leadership, and extracurricular achievements. These scholarships, including the Talent Scholarship for academic excellence and the Unframed Thinking Scholarship for extracurricular activities, aim to alleviate financial burdens and promote access to top-tier education.

Moreover, the school promotes French language and culture through scholarships such as Bienvenue en France, while also providing support for students from emerging countries facing economic or health crises through the Solidarity Fund Scholarship. Strategic partnerships with organizations offer additional scholarship opportunities, including the Eiffel Scholarship, while financing options such as education loans are available through Non-Banking Financing Centers and banks. Collaborations with industry partners enrich students' learning experiences, with companies like Dataiku and Lactalis providing workshops and seminars on data analytics and industry insights. Student-led initiatives thrive within the vibrant community of approximately 25 diverse student associations, offering opportunities for hands-on professional exploration and project incubation in various domains including art and culture, business, humanitarian and social causes, sports, and student life.

Additionally, the Career Center facilitates a range of initiatives, including corporate days, recruitment forums, and networking sessions, to support students in their career development. Initiatives like 'Launch Your Business with Innostart' provide dedicated support for student entrepreneurs, with partnerships with esteemed organizations like BNP Paribas and Le Village offering invaluable resources to nurture entrepreneurial endeavors.

Nurturing Future Leaders


Rennes School of Business holds a distinctive position in shaping the indispensable Unframed Leaders required in today's global context. These leaders epitomize the principles of Create, Connect, and Change: they are innovative creators, influential connectors, and catalysts for change, adept at translating ideas into tangible actions.

With an unwavering commitment to nurturing Unframed Leaders, Rennes School of Business seamlessly integrates interdisciplinary research across all its programs and courses. Aspiring to ascend as a premier Management School globally, it draws from a rich heritage rooted in cultural intelligence, embracing the ethos of international openness and the pioneering spirit encapsulated in "˜Unframed Thinking'.

This vision thrives within a culture of innovation ingrained in the Unframed Thinking philosophy, where innovation serves not only as a buzzword but as a guiding principle shaping every facet of the institution. Anchored in this philosophy, the mission is clear: to drive positive change through the innovative endeavors of Rennes SB, thus contributing significantly to the creation of a brighter, more inclusive world.

Path Ahead


Rennes School of Business unveils a new strategic plan for 2024- 2028 focused on three pillars: Unframed Experience, Unframed Education, and Unframed Community. Under Unframed Experience, educators empower students to apply knowledge through generative AI and virtual reality, emphasizing human-centric solutions.

Unframed Education instills a growth mindset, fostering personal development and autonomy, supported by a partnership with Microsoft to certify students in generative AI. Unframed Community aims to accelerate transitions by leveraging local partnerships, bringing in professionals, and replacing exams with reverse mentoring with entrepreneurs, while enhancing student-alumni exchanges for a vibrant ecosystem.