The Higher Education Review

In recent years, management education in India has evolved to become more holistic, focusing on developing critical skills such as innovation, critical thinking, and problem-solving. This comprehensive approach to education extends beyond traditional academic learning to encompass practical skills and the integration of technology into the curriculum.

One institution at the forefront of this evolution is the Avidus Academy of Management (AAM). Through a combination of innovative teaching methods, industry-relevant curricula, and robust support systems, AAM is significant¬ly enhancing the quality of management education in India.

Avidus Academy of Management is committed to providing a well-rounded education that prepares students for the dynamic business environment. The academy offers both MBA and PGDM programs, each designed to equip students with the necessary skills and knowledge to excel in their careers. In addition to these degrees, AAM offers various certification programs aimed at enhancing students' skills. These certifications cover a wide range of topics, ensuring that students are not only academically proficient but also practically skilled.

Moreover, AAM places a strong emphasis on personal mentoring. Understanding that communication skills are vital in the business world, the academy provides personalized mentoring to help students improve their communication abilities. This individualized attention ensures that students are well-prepared to compete with their peers from across the country.

Industry Integration & Practical Exposure
One of the significant challenges in higher education is preparing students for the industry. AAM addresses this by ensuring its faculty comprises industry professionals who bring practical knowledge to the classroom. Professionals from companies like Amazon and Zoho regularly conduct classes, providing firsthand industry insights.

This approach bridges the gap between theory and practice. Additionally, AAM emphasizes fieldwork and real-world experiences, encouraging

students to attend management meetings, meet entrepreneurs, and participate in industrial visits. For example, logistics students visit the Adani port for practical exposure, ensuring they are well-prepared for the business world's challenges.

Avidus Academy of Management’s courses are designed to provide students with a comprehensive understanding of various business domains. Speaking more on this, the Director of Avidus Academy of Management, Dr D. T. Roshini says, “In addition to standard HR certifications, our academy offers training in both behavioural and technical skills across various fields.

This comprehensive approach is enhanced by mandatory internships lasting at least six months, giving our students essential work experience prior to graduation. These paid internships offer a practical understanding of the corporate environment and significantly boost their employability".

Furthermore, AAM ensures consistent quality by retaining faculty members for extended periods, typically over five to six years. This stability allows faculty to develop a deep understanding of the academy's ethos and the student's needs. The faculty members continuously update their skills and knowledge, ensuring they can effectively guide students. Regular workshops and guest lectures by new industry experts also provide students with fresh perspectives and the latest industry trends.

Engaging Workshops, Seminars, & Internships
While AAM prides itself on its training quality, the institution also provides essential infrastructural amenities. Every student at AAM is required to have a laptop, which is crucial for courses that involve tools like Power BI. This emphasis on technology integration ensures that students are adept at using modern tools and techniques. The academy also has well-equipped libraries and labs, although the primary focus remains on delivering high-quality training and practical exposure rather than showcasing unique infrastructural features.

In addition, AAM recognizes the importance of scholarships in making world-class education accessible. The academy offers scholarships based on academic performance, reducing the financial burden on deserving students. As well, the promise of a stipend during internships further supports students financially. AAM's fee structure is competitively minimal, making it an attractive option for students seeking quality education at an affordable cost.

Another vital factor is that AAM is situated in the heart of the city, a prime location that other business schools often lack. It offers unique pro¬grams such as ‘Pay After Placement’ and ‘Earn While You Learn'.’

Avidus Academy of Management encourages students to participate in various workshops, seminars, and internships that align with their domains. The academy has several clubs, such as the Enviro Club, Technocrat Club, and Digital Marketing Club, which students must join. These clubs provide practical tasks and networking opportunities, enhancing students' learning experiences.

The Entrepreneurial Cell, in particular, is designed for students interested in starting their own businesses, providing them with the necessary training and support to develop their entrepreneurial skills.

"Avidus Academy of Management encourages students to participate in various workshops, seminars, & internships that align with their domains"

Industry-Academia Partnerships
Understanding industry requirements is vital for any educational institution. AAM aligns its pedagogy with industry needs through regular updates to its curriculum and certification programs.

The academy’s placement officer provides specialized training before interviews, ensuring students are well-prepared to meet industry expectations. Partnerships with companies like Zoho and TVS for internships and placements exemplify AAM's commitment to bridging the gap between academia and industry.

Looking ahead, AAM plans to continue focusing on training quality. The academy aims to extend training periods and introduce new programs to enhance students' skills further. By maintaining its emphasis on practical training and industry relevance, AAM ensures that its graduates are well-prepared for successful careers in the competitive business world.

In conclusion, Avidus Academy of Management is setting a new standard in management education in India. Through its holistic approach, industry integration, and focus on practical skills, AAM is preparing students to meet the challenges of the modern business environment.

The academy’s commitment to quality education, personalized mentoring, and industry relevance makes it a leading institution for aspiring business professionals.