Cover Story
Top 10 Sales & Marketing Colleges - 2022
Given the pragmatic evolutions happening amidst the business world today, it is essential to keep the audiences well-informed about a business and its services to be able to generate good growth and projected revenues. Sales and Marketing are two prime functions that critically help every business along it. Where sales involves the different selling activities for the sale of a product or service, marketing acts around developing marketing interests amidst consumers in the business through an extensive process of market research, marketing strategy, pricing, promotion, advertising, public relations, product development, and more.
Though different in function, but likewise concerning goals, Sales & Marketing are the two significant business functions that are complex and challenging at the same time. It requires creative and analytical thinking for a sales & marketing professional to ensure that the goods & services reach the targeted customers. Hence, it is required to create a talent pool that is enriched with education and knowledge to understand the changing business scenario and is able to cope with the new emerging market challenges and imply profiting marketing and sales tactics to relish growth. Today, there are many colleges providing comprehensive courses in Sales and Marketing management that focuses mainly on marketing as the core business function. The course mainly focuses on marketing as the core business function and also teaches different tactics for sales, including interpersonal strategies that can help one close sales. The course also substantially guides one along understanding the consumer behaviour and market research techniques for better conduct of Sales & Marketing.
Higher Education Review, in this issue presents a list of `Top 10 Sales & Marketing - 2022' who have been offering best-in-class education in the country. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.
Top 10 Sales & Marketing Colleges - 2022
College |
Location |
Description |
|---|---|---|
| Bharatiya Vidya Bhavan Institute of Management Science | Kolkata | Makes the students industry-ready by focusing on Grooming, Personality development, and aptitude skills through regular sessions along with core classes |
| FMS Delhi | Delhi | Playing a seminal role in the growth of corporate sector and management education in India and has produced many successful business leaders, management thinkers and wealth creators |
| IIM Bangalore | Bangalore | A premier institutes for management education and research, promoting managerial excellence in the country and build leaders through holistic, transformative and innovative education |
| IMT Ghaziabad | Ghaziabad | A leading management institution that contributes to the development of business and society through excellence in grooming leadership, entrepreneurial talent and research |
| Institute of Marketing & Management | Delhi | Imparts Value-based Management Education to be achieved through an Interdisciplinary approach, by integrating teaching with research, training, seminars, conferences and publications |
| MICA Ahmedabad | Ahmedabad | An autonomous, non-profit institution, offers a wide range of academic programmes in Management studies |
| S P Jain Institute of Management & Research | Mumbai | Carving a distinctive path in management education through pedagogic innovations and pioneering programmes |
| SIES College of Management Studies | Mumbai | Preferred Business Schools In India that provides an education that equips students with knowledge, skills and attitude that meets industry expectations |
| Symbiosis Pune | Pune | One of the premier B-Schools in India recognized for its excellence in academics and its valuable contributions to industry, society and students |
| Taxila Business School | Jaipur | Integrates innovative pedagogies into their courses through futuristic, rigorous and engaging curriculum, and prepares our management students for successful leadership |