It is estimated that 30,000 to 2 million articles are published each year, as reported by University World News. That's a lot of other articles that your own articles will have to compete with. Now that education has gone from traditional to remote, academic writing now needs to cater to online preferences. So how can you translate your experience in academic writing for web consumption?

Add Clear Value

55% of readers spend under 15 seconds on a page. To ensure that your article has a wider appeal, it needs to be able to hold the attention of the reader. A good way to do that is to add clear value to your writing. You can try to build an infographic with charts and imagery to draw eyes to the information that you’re sharing. You can also share the links to back up your claims and lead your readers to read related articles. You can also choose to promote relevant information in your content so that your readers will see that they have a lot to gain from reading your work. Not only will it keep their attention for longer, but you may also generate steady readership when you consistently offer value in your content.

Use Different Mediums

Academic writing can be flexible in the sense that it can be presented in different ways. Your academic writing can be transformed into a script so you can create video content. Around 54% of consumers prefer to see more video content from sources they like, according to HubSpot. You could also try to make use of long-form content to keep the spirit of your academic writing alive, yet also make it increase its marketability and appeal. Break your content into several chapters to be published on different days or at different times. This helps build a base for your content as you go forward as well. If you prefer longer content, you can also try turning your content into an ebook for mass consumption.

Keep It Simple

While you have the option to create long-form content, it is also important to remember that web users are used to consuming bite-sized information at a faster than usual rate. So it helps to train yourself to keep your writing simple. Use short words and shorter sentences. Using simpler words instead of academic ones can help your audience digest your writing easily. You can also try to apply shorter paragraphs to get your point across. Being concise is part of academic writing, and it is something that you can fully apply to content that you develop for online magazines and the like. 

Academic writing should equip you with the basics of writing. All that needs to be done now is to explore different approaches to your writing to make it more appealing for a wider web audience. Take your time to explore what other writing approaches you can apply to your academic writing to translate it well to online magazines and other online platforms.